Meet Twitter Spaces

Where live audio conversations happen

The public conversation, sound on

Every day, people come to Twitter to talk about what’s happening in the world. And the uptick in interest for social audio means brands need to be ready for the latest evolution in conversation: individual voices.

Looking for an innovative and safe way to tap into this growing interest while creating unique experiences for your brand’s audience on Twitter? Tap the mic, and meet Twitter Spaces.

So… what is Spaces?

Spaces is an entirely new way for people and brands to have live audio conversations on Twitter that amplify the power of the human voice. From Tweeting to talking — and listening to Tweeting again — Spaces is open, it’s authentic, and it’s happening right now.

Because Spaces is an extension of the conversations people are already having on Twitter, they’re intentionally built with an eye towards safety for everyone, including brands. Hosts control who can speak and when, and if needed, can mute, remove, report, or block participants. These features aim to ensure the conversation stays healthy, dynamic, and brand-safe.

Go beyond 280 with Spaces

Ready for a new way to connect to your audience, but not sure where to start? We're learning together, and are already seeing some great examples from brands.

Here are a few tips to get you started:

1. Engage authentically with fans and followers

Spaces allows brands to use the power of voice to directly connect people with their favorite celebrities, athletes, influencers, artists, and innovators.

To drive hype and anticipation around the release of the new show November Story in India, @DisneyplusHSVIP hosted a Space with the lead actress of the show, @tamannaahspeaks and some of the star-studded cast. Fans were invited to join the conversation as the cast gave the inside scoop on their thrilling #HotstarSpecialsNovemberStory experience.

2. Connect during cultural moments

Twitter always lights up during big moments in music, sports, entertainment, and culture. If there’s a big moment that’s relevant to your brand — or if you just want to keep the conversation going — you can use Spaces to get fans to do just that.

To amplify the #SilaturahmiTanpaHenti (Continuous Connections) campaign during Ramadan, Indonesia telco giant @IM3ooredoo's partnered with singer-songwriter @salpriadi to host a Space with rising Indonesian acts @kuntoajiw and @wordfangs where they shared their personal Ramadan stories with the fans.

The Space also served as a teaser to @IM3ooredoo’s upcoming Collabonation concert, with up-and-coming artists sharing with fans about their preparation for the performance at the concert.

Held at night, this Space was the perfect post break-fast entertainment to the delight of Indonesian listeners during the country’s biggest festive season.

3. Elevate diverse voices

Brands have an opportunity to pass the mic to diverse creators, influencers, activists, and educators. Consider including partners that have the representation, cultural fluency, and community equity to engage in these types of conversations.

@P&G hosted a Space as part of their diversity and inclusion campaign asking people to #WidenTheScreen and spark a conversation about bias and inequality in the film industry. Hosted by April Reign (@ReignOfApril) and @P&G’s @DamonDJones, the conversation focused on the importance of building representation and supporting Black creators.

4. Get inspired in real time

Want to speak with the world’s largest focus group? Spaces allows brands to listen and learn, meaning you get lightspeed feedback from the people who matter most. 

In a Space with @AdAge, the social team at @Xbox talked about how they rallied Twitter’s gaming community to win @TwiterMktg’s #BestOfTweets brand bracket activation by promising to launch a mini fridge based on the Series X console. The idea for the new product came directly from fans who, during the console’s release, couldn't stop talking about how much the Series X resembled a refrigerator.

Ready to turn up the volume? Tune in and tap into Twitter Spaces.

June 09, 2021
  • Asia Pacific
  • Perspective

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