The Unilever CMO explains why it is essential for business leaders to be on Twitter

In the video below, Keith Weed (@keithweed), who was named the most influential CMO in the world by Forbes Magazine, highlights how important Twitter is for business leaders to stay up to date, as well as to broaden their circle of influence.

Weed talks about the people he likes to follow, explains how he uses the platform, and describes how Twitter enhances Unilever's business opportunities by offering one to the company.