Research

It’s What’s Happening: 5 things for brands when planning in 2017

As 2017 gets underway, we wanted to take a moment to remind you of five compelling reasons why Twitter can enhance your media plan in 2017.

What's Happening

Twitter is used by people with mass influence and by the influential masses. The reason Twitter attracts such an influential audience comes down to two words - What’s Happening? Twitter is the best place to see what’s happening around the things you’re most passionate about be that music, sport, politics, TV or anything else.

Methodology

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