How people on Twitter are using TV and film to get through COVID-19

Our routines have been changed by COVID-19, and we’re looking for ways to keep ourselves entertained.

Unsurprisingly, there's a huge need for distraction and levity in the current climate, and the most popular activity keeping people entertained is TV and film.

73% of people are watching their fave shows/movies - this is the #1 ranked activity

We're still enjoying our regular programmes, so it's a good time for broadcasters to continue to launch new series of existing shows.

There's been a considerable rise in conversation around streaming services, and some of us even claim to have completed Netflix.

With a rise in streaming comes the need for recommendations.

Maybe out of a sense of nostalgia, we're also rewatching a lot of old favourites.

We’re seeing an evolution in how people are consuming content. With the launch of Disney+, people have an entire back catalogue of films to delve into, and they’re coming up with new ways to watch old favourites.

#MyFirstStream made people aware that Disney+ had something for everyone.

We’re also seeing an organic type of behaviour emerge on the platform in the form of #watchalongs and watch parties. People love to Tweet along live with others when watching TV, providing a much-needed sense of community.

April 13, 2020
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