Tokyo 2020

This summer, the world will connect to the Games on Twitter


Every Moment Can Be A Tweet

It has been a long wait, and finally, in a glorious summer of sport, it is almost time for the Games in Tokyo. 

Millions of people will be Tweeting around the world about #Tokyo2020, as they enjoy every aspect of the myriad of sports that will be beamed to our TV screens and talked about on Twitter. According to a 2019 study, Twitter is the #1 platform where people expect to first hear about new stories from Tokyo1.

Since then, the volume of Twitter conversation about sport has become ever more prominent and continues to grow, with 59% more people on Twitter Tweeting daily about sports in 2021 vs a year ago2.

With audiences captivated by the sporting achievements in Tokyo, brands have the perfect opportunity to join the conversation.

When it comes to major events like #Tokyo2020 every run, jump, ride, swim or celebration can be a Tweet.

When it comes to the Olympics, every moment can be a Tweet.

1. Tokyo 2020 Twitter Insights study conducted by Sparkler and commissioned by Twitter, Nov. 2019, Global, “Where would you first expect to hear about this story?” {Twitter, Facebook, Instagram, Snapchat, YouTube}, Preferred users of each platform: n=2356 Twitter users, 9279 Facebook users, 4050 Instagram users, 562 Snapchat users, 5368 YouTube users
2. Twitter Internal Data. Daily avg. Comparing Tweets from Jan 1, 2020 - Dec 31, 2020 to Jan 1st, 2021 - May 15th, 2021. US Only.