X is the home of the gaming conversation.

Whether it’s for catching breaking news, watching highlights or interacting with their favorite esports athletes, our vibrant community of 91M hyper-passionate fans are keeping the conversation going at a rate of 70 gaming related posts per second, and have generated 156M posts about gaming this year so far.

With those data points in mind, check out the insights and success stories below for some examples of breakthrough moments in which brands joined in on the conversation, got in the game and grew their audience by going where the gamers were; which, as you may have guessed, was right here on X.  

Key stats to know


unique gaming authors on X.

X internal data (Semantic Core). Unique authors. June 20, 2020 - June 20, 2021. Global.


gaming related posts per second.

X internal data (Semantic Core). Post volume. June 20, 2020 - June 20, 2021. Global.


of esports streamers on X like it when a brand joins the conversation about what they’re streaming.

X x Streaming Consumption Behaviors – January 2021

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