Sports on X

X’s the roar of the crowd. Get in the game.

X’s the home base for every fan base.

Live sports are back. And even as fans return to arenas and sports bars around the world, the roar of the crowd is louder than ever on X. From the legendary moments, to the replays, analysis, and camaraderie—it all happens here.

Ready to take your shot? Read on to get the stats, success stories and fresh perspectives that show how agile brands use X to build a fan engagement dream team.


Featured Article

The Conversation: College basketball takes center court on X

Football player holding American football
Image of Tweet with words "Sorry guys can't stop tweeting about sports lol!"
baseball player image
59% year over year growth in sports fans on Twitter




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