Collections

X’s the roar of the stadium. Get in the game.

Live sports are back and sports fans on X couldn’t be more pumped. Without packed arenas or sports bars, X is the roar of the stadium. It’s the go-to place for sports’ most passionate fans to get the latest news, enhance their viewing experience, or just stay connected to the game. This is a historic cultural moment: action-starved sports fans are talking about every major sport in a once-in-a-lifetime frenzy, and it’s time to join the conversation.

So while stadiums might be quiet, X certainly won’t be. Are you ready to step up to the plate? With inspirational success stories and fresh insights and perspectives, consider this your playbook to get started.

Key results

+31%

rise in sports posts

Source: X Internal Data. US Only. Time Period: June 2020 Avg. vs May 2020 Avg. Data retrieved June 22, 2020.

+91%

YoY in MLB opening weekend post volume

Source: X Internal Data (Semantic Core). Global. Comparing 3/27/19-3/31/19 vs. 7/23/20-7/26/20. Data retrieved 7/27/20.

+62%

increase in the average number of daily NFL-related posts

Source: X Internal Data, US only. Time period: June 2020 avg. vs. May 2020 avg. Data retrieved June 22, 2020.

+73%

increase in NBA post volume reopening weekend compared to 2019 Christmas games

Source: X Internal Data (Semantic Core). US only. 12/25/19 - 12/28/19 vs. 7/30/20 - 8/2/20. Data retrieved 8/3/20.

Explore more Collections