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X’s the roar of the stadium. Get in the game.
Live sports are back and sports fans on X couldn’t be more pumped. Without packed arenas or sports bars, X is the roar of the stadium. It’s the go-to place for sports’ most passionate fans to get the latest news, enhance their viewing experience, or just stay connected to the game. This is a historic cultural moment: action-starved sports fans are talking about every major sport in a once-in-a-lifetime frenzy, and it’s time to join the conversation.
So while stadiums might be quiet, X certainly won’t be. Are you ready to step up to the plate? With inspirational success stories and fresh insights and perspectives, consider this your playbook to get started.
Key results
+31%
rise in sports posts
Source: X Internal Data. US Only. Time Period: June 2020 Avg. vs May 2020 Avg. Data retrieved June 22, 2020.
+91%
YoY in MLB opening weekend post volume
Source: X Internal Data (Semantic Core). Global. Comparing 3/27/19-3/31/19 vs. 7/23/20-7/26/20. Data retrieved 7/27/20.
+62%
increase in the average number of daily NFL-related posts
Source: X Internal Data, US only. Time period: June 2020 avg. vs. May 2020 avg. Data retrieved June 22, 2020.
+73%
increase in NBA post volume reopening weekend compared to 2019 Christmas games
Source: X Internal Data (Semantic Core). US only. 12/25/19 - 12/28/19 vs. 7/30/20 - 8/2/20. Data retrieved 8/3/20.
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