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Launch on X

Because connecting live, in the moment, to passionate fans and big sporting moments = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to X to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.

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Key results

42%

of sports fans follow X accounts specifically to get guidance on food and drinks.

X Insiders, Sep 2016, USA

72%

of sports fans on X want to see game highlights.

X Insiders, Sep 2016, USA

59%

of sports fans on X like to see behind-the-scenes footage.

X Insiders, Sep 2016, USA

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