The Twitter trends shaping culture.
One Planet
How people talk about our world on Twitter is changing. Learn how your brand can help drive the conversation for a more sustainable future.
Action begins with accountability
Conversations about sustainable living and “greener” solutions are on the rise. Read on for the conversations that matter within this trend — then download the full report for a deeper dive.
Conversation motivates change. Mentions of climate change are becoming increasingly action-oriented.
How we think about our connection to the earth is evolving. More than ever, people are aware of how individual choices add up and impact our planet.
Here are the key conversations:
Sustainable Self
Who we are is reflected in how we live. Working toward a greener future, more people are talking about finding sustainable paths towards “clean” living, with a +41% increase in conversation about eco-friendly consumption.
Clean Corporations
People are demanding more from those with power. Concerns about plastics are still on the rise, with a +110% increase in conversation around a need for more responsible packaging.
Next to Nature
From national and city parks, the desire to enjoy and nurture our immediate surroundings is growing, with +127% increase in conversation seeking to #ExploreMore.
What the conversation means.
It all adds up to the desire to do better.
Get the full report
See all the trends.
Source: Black Swan Data and CrowdDNA, commissioned by Twitter, The Conversation: Twitter Trends, Data period: Dec 2018 through Nov 2020, USA; Growth stats calculated from a linear trend line of monthly Tweet volumes.
Disclaimer: During this same period, overall Tweet volume has increased, and could be considered a contributing factor to the volume increases for topics cited throughout the report.