Digital Creators are a cultural force —  their strength is their speed and wit, their ability to fuel and feed off trends is what makes their content so conversational. They make us laugh, lift us up and entertain us...with sketches, how-to’s, hot takes, reviews, reactions, and commentary. And it’s not just Gen Z — the world is watching, too. There’s been a 26% increase in conversations around Creator Culture on Twitter since 2019.¹

We’re excited to share that brands can now align with Digital Creators through our Amplify ad product. This solution enables brands to run short, contextual ads in front of premium Creator content. We’ve hand picked an amazing slate of diverse creative talent who produce brand-safe, premium video regularly. The best part? We’ve seen a 17% increase in video views from Amplify Creators since 2019.²

To get marketers excited as we gear up to announce our new slate of programming at Twitter Newfronts 2021, we partnered with several top Twitter Video Creators to talk to you about why Twitter is the best place to watch trending video. 

If it’s happening in the world, people are watching it on Twitter. And people are watching and following Creators. Creators on Twitter are an impactful way brands can make a splash and reach their target audiences on Twitter. Brands can reach their audience where it all happens with Twitter Amplify, and with our Amplify Creators.

Stacy Minero (@sminero) leads Twitter ArtHouse (@ArtHouse), a global team working with artists, influencers and digital producers to develop content for brands and audiences. Stacy's team helps connect brands with Creators to design content for culture, communities and conversation.