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Video on X

Be what’s happening with X video.

 

If it’s happening now, it’s happening on X. People flock to X to find out what the world is talking about, be a part of the conversation, and discover something new.

Your audiences – especially young people – are visiting X to engage with their passions through video. They’re watching and talking about must-see clips, top sports highlights, exciting live shows, and more. Video on X lets you engage with excited audiences at the right moment: when they’re exploring what’s now, what’s new, what’s next.

Key results

No. 1

The no. 1 reason consumers flock to X is to ‘discover something new and interesting’.

Source: X Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US

38%

X users are +38% more likely to post opinions about brands and products than other social media users

Source: Global Web Index (US), Q4 2016

25%

X saw an average of 25% incremental reach to TV among those aged 18 to 24.

Source: Nielsen Total Audience Report, Q1 2017

+19

Increased frequency of exposure to multiple video ad formats increases ad recall by 19 percentage points (pp), brand awareness by 5pp, and purchase intent by 3pp.

Source: Millward Brown, Video Synergies with Dentsu Aegis Network, January 2018, US. Note: Exposure to two video ad formats versus one video ad format

1,300

X streamed more than 1,300 live events throughout Q1 2018, nearly a 3× increase over Q1 2017.

Sources: X Earnings Report, Q1 2018 and Q1 2017

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