Case Study

How @Gilt uses mobile app promotion to re-engage mobile shoppers

Key results

exceeded revenue goals for select app re-engagement campaigns

higher average app click rate than industry e-commerce benchmark

quarter-over-quarter increase in average click-to-purchase rate

The opportunity

Gilt (@Gilt) is an innovative online shopping destination that offers its members “first come, first served” access to top designer labels and exclusive experiences at insider prices.

With more than 50% of @Gilt’s revenue coming from mobile, the brand wanted to re-engage with its mobile shoppers and remind them of its access to designer brands at up to 70% off retail.

The strategy

@Gilt used Twitter’s mobile app promotion suite paired with Promoted Tweets to reach its app audience, remind them of coveted sales, and bring them back into its mobile app to shop again.

By using tailored audiences from mobile apps, @Gilt was easily able to target app users with re-engagement ads for its men’s and women’s business. The “Shop” call to action on the Image App Card directed users from their timelines back into @Gilt’s app, or to the App Store to reinstall if they had since deleted it.

  • Retail
  • Mobile Apps
  • United States
  • Mobile App Growth
  • Case Study
  • Performance Marketing


Mobile app re-engagement campaigns created a sense of urgency by emphasizing “limited time” offers and the deep discounts shoppers would enjoy.


Image App Cards showcased @Gilt’s wide assortment of styles within the app.


Device targeting and custom messaging generated awareness for iPhone-only early access sales.

The success

Twitter’s mobile app promotion suite helped @Gilt re-engage with shoppers and bring them back to its mobile app. Select app re-engagement campaigns exceeded revenue goals by more than two times, surpassed the industry’s Q4’15 average app click rate by 85%, and achieved two times quarter-over-quarter increase in average click-to-purchase rate.

As a mobile-focused flash-sale business, we’re drawn to Twitter’s real-time mobile platform. Targeting tools enable us to reach our existing app users with vibrant creative and compel them to re-engage with our app.

@JessicaMann, Senior Manager, Gilt

Solutions used

Mobile app growth

Grow your mobile app by reaching a receptive audience that’s always looking to discover new things.

Audience targeting

You want your message to be heard by the right person. Let X’s targeting capabilities help.

Related content